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KitKat

Service Marketing offline guidance for students. 
Main topics of service marketing:
Customer Retention
The Services Marketing Triangle
Relationship Marketing
SERVICE MARKETING MIX
THEORY OF GAP MODEL
Why Service Marketing?
Most products have a service component
Zone of Tolerance
Product Planning
Managing Service Quality
Examples of Service Industries
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Service  Marketing offline guidance for students.

Service  Marketing

Service Marketing

Versi Terkini Service Marketing